Rome, in every language
Rome continues to gain attention in the international luxury real estate market.
The World Cities Prime Residential Index 2026 places it among the European markets supported by solid international demand, the city’s appeal, the scarcity of prime properties and its quality of life.
It is an indication that goes beyond simple real estate dynamics.
It also reflects the way Rome is viewed by those coming from abroad.
Because when the way a market is perceived changes, the way a property needs to be presented inevitably changes as well.
A perspective that needs translating
Those buying from abroad may know Rome without fully understanding its codes.
An address, the history of a neighbourhood, a view, the quality of a historic building or the rarity of a particular location may carry an immediate meaning for those who live in the city, while requiring a different key of interpretation for those looking at it from the outside.
Distance, therefore, is not only geographical.
It is made up of references, knowledge and perceptions that do not always align.
And it is precisely within this space that the way a property is presented takes on a decisive role.
When the point of view changes
Entering an international market also means engaging with people who do not share the same references.
A property that may be immediately recognisable locally needs to find a different way of entering the perception of someone who does not yet know that context.
What the property is does not necessarily change. What changes is the perspective through which it is interpreted.
And it is this distance between a property’s identity and the perception of someone viewing it from afar that makes the transition to the international market particularly delicate.
This is the theme at the heart of the interview with Carla Colaluca.
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